How to Do Keyword Research for SEO: A Beginner’s Guide
Keyword research has remained a constant in a rapidly changing search landscape. If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and how to […]
How to Plan Your Facebook Ads Budget (And Make The Biggest Impact)
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But […]
How HubSpot Media’s Head of Audience Development & Distribution Breaks the Marketing Mold
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing […]
New Marketing Jobs That Focus on AI [Data + Examples]
Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want you to be a “pro” […]
State of Video in 2024: Video Marketing Statistics & Insights from Wistia
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded the videos on social media, the feedback was overwhelmingly positive. Soon, the donations skyrocketed, and more people […]
RFP: How to Write a Strong Request for Proposal [Example & Template]
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast. And that’s coming from me, a former marketing consultant of about five years with three different agencies. I used to create RFPs and submit bids, so I speak from experience when I say this […]
Product Launch Checklist: How to Launch a Product, According to Experts
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? These are the questions that sometimes keep me up at night. And truthfully, as much as I wish it wasn’t the case, if you fail to effectively spread […]
How to Set (Crushable) Marketing Goals, According to HubSpot Pros
Hey, marketers. Raise your hand if you’ve been personally victimized by big, lofty marketing goals with little to no resources to execute them. ✋🏽*raises both hands* ✋🏽 In an ideal world, we’d have endless budgets and perfect conditions to work with. Like stable SERPs and simple social media algorithms. Or consumers who laugh at all […]
Creating Your Brand Voice: A Complete Guide
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality […]
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than […]