A Step-by-Step Guide to Advertising on Instagram

With 500 million active monthly users, Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types. But setting up ads on any platform requires […]

How to Reduce Page Weight on Your Website [Quick Guide]

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. And people do notice how long a page takes to load. In fact, according to data from Pingdom, 24% of users will abandon a site that takes four […]

How HubSpot Built a World-Class Conversational Marketing Program

Over the last few years, HubSpot’s audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website. In the past, we met this need with live chat that handed […]

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever. And I’m not the only one. In fact, last year annual online sales were over $3 billion. In 2020, online sales are projected to reach $4.2 billion. That’s why product descriptions are more important than ever. As a marketer, […]

12 Social Media Tools You Need to Use in 2020

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be […]

25 Stats That Prove Why Workplaces Need to Embrace Diversity

As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field. I’d never been blatantly discriminated against or felt like I didn’t receive an offer due to my vision. In fact, I’ve been […]

4 Predictions Marketing Experts Got Wrong About Social Media in 2020

As a marketer, reading trending predictions or industry forecasts is the norm. But sometimes you just want to pull a Regina George and say, “Stop trying to make fetch happen. It’s not going to happen.” We’ve all been there, especially with social media predictions. Although we’re always trying to forecast what the future holds so […]

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.  Here’s how you can set yourself up for success with contests on […]

The Plain-English Guide to Local PPC

For the last few weeks, my husband and I have been ordering more takeout than ever. As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery. We were so excited and immediately placed an order. That’s […]