Real or AI-Generated? You Guess [Quiz]
Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From text and images to videos and music, I’m throwing examples that will make you question everything. Let’s see how many you can get right. The answers are […]
Consumers Care About Brand Values: How To Communicate Them in a Way That Wins
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I […]
How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals. Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces. HubSpot polled 250+ people […]
A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want […]
10 of the Coolest YouTube Banners I’ve Ever Seen
I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your own channel. Well, you’re in luck — I’m here to uncover some of the best-kept secrets about YouTube banners. In this article, you’ll learn what makes the best […]
What Is an Editorial Calendar? Your Guide to Building One [Examples + Templates]
I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people in there, and somebody’s sweater would inevitably wipe off a piece of content or three. Fortunately, there are a great many tools available now that will let you […]
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try […]
Advertising Metrics: How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can […]
How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have blown me away. Competera’s real-time pricing helps retailers recover an average of 6% in gross profit. Jasper AI, on the other hand, cut content creation time by 40% […]
Jenna Kutcher’s Guide to Selling Products on Pinterest (It’s Not Just for Bloggers!)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success […]