How to Deliver Customer Experiences That Increase Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me […]

The Ultimate Guide to Email Design and 13 Best Practices

As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates. The problem? I had neglected the design, resulting in a cluttered mess with no clear call-to-action. This harsh wake-up call taught […]

Future-Proof Your Website: 3 Must-Have AI Tactics for Marketing Leaders

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each […]

The Best Free Business Budget Templates in 2024

Business budgets are a source of truth for your income and expenses. That includes all the money you spend — from A/B testing your marketing campaigns to your monthly office rent. In my roles, I’ve needed to create budgets for whole projects and smaller writing projects. While organizing the numbers may sound difficult, I’ve found […]

The 8 Best Free Flowchart Templates [+ Examples]

Once upon a time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowcharts to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector. Flowchart templates help people […]

SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google

I’ve written hundreds of blogs as a content marketer, but I’m still susceptible to the amateur mistake of thinking about writing for SEO only after a blog is already written. However, I’ve found that it’s a lot easier to think of SEO as the bookends of your blog and to let it inform what you […]

The 22 Best Video Editing Apps for 2024

Video is an effective and ever-growing form of marketing. 64% of marketers credit marketing videos on Instagram with the highest engagement. It seems that users can’t get enough: 91% of people watched an explainer video to learn more about a product or service. The problem with video is that it’s creative and skillful. You might […]

ChatGPT for SEO: Everything We Know So Far

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. In […]

50 Small Business Marketing Ideas for 2024

Whether you’re launching a new business or already running one, you probably already know that a small business marketing strategy with a strong online presence is essential. Creating a strategy to boost your online presence may feel overwhelming, but if you’re a small business owner with little experience in online marketing, I’ve got you covered. […]