As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes.
We’ve all been there.
However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time.
So, how can you do that? To start, you’ll need to diversify your blog promotion strategy so you can get traffic from several sources.
You can get generate traffic through content aggregators, social media posts, social bookmarking, or reciprocal sharing sites.
Below, let’s review the top blog promotion sites you can use to generate traffic and conversions.
Medium is an online publishing platform where you can post your blogs. It’s one of the most popular blog platforms because the site has nearly 100 million visitors per month.
Typically, Medium is used for thought leadership content. Additionally, many freelance writers post their blogs on this site.
If you want to post your blogs, you can cross-publish your blogs on this site without hurting your SEO.
Your blog will need to meet Medium’s standards, but if it does, it can be curated and recommended through the Medium home page.
When you publish a blog on Medium, make sure you pay attention to the tags on your posts. Since users can choose to follow tags, this will help your post get discovered.
Content can also be recommended and shared on the platform. Hopefully readers will begin to engage with your content and bring in even more readers.
Pocket is a social bookmarking site where users can save blogs, videos, or stories from any publication or webpage.
If a user reads your blog, they can click a Pocket button to save it to their list. This is a great way to generate continued traffic to your blogs.
For example, let’s say that a visitor on your blog enjoys the content and wants to come back to it later. Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video.
With Pocket, they can do that. Additionally, this helps them share your content with other people.
That’s why you should consider adding a Pocket button to your blog.
3. Quuu Promote
Quuu Promote is a blog promotion tool that’s designed to increase traffic and engagement on your blog posts.
It can also help obtain social mentions that can improve organic SEO.
So, how does it work?
When you begin using Quuu Promote, you can choose to promote a certain blog post by copying and pasting the URL. Then, the site will share your content on social media with real people in your niche.
While you need to pay for each promotion, this site can reduce social media advertising costs overall.
It works by getting real users to promote your content to real people. When you promote a blog, you choose the targeting category, so the site will promote it to the right people.
As we know, social media is one of the top places you should be promoting your blog posts. Pinterest is a great place to start.
Kristen Baker, a marketing manager at HubSpot, says “With over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.”
You can promote your blogs on Pinterest, build a community, and drive traffic to your site. Since users can click-through to live links, it’s a great place to post your blogs.
You can use hashtags and keywords to make your posts discoverable. Then, you can engage with other accounts online to build your following.
When you promote your blog posts, you might need to repurpose your content for the chosen blog sharing site.
For example, you can repurpose written blog posts into videos to post on YouTube. Repurposing your content on several platforms helps you drive traffic to your site and improves brand awareness.
Braden Becker, a senior SEO strategist at HubSpot, says, “Every day, five billion YouTube videos are watched around the world. And they’re not just being watched — they’re being devoured. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore.”
That’s why YouTube is a great place to promote your blog content.
Another social media site you can use to promote your blog is Instagram. This site has over one billion monthly users.
When you promote a blog on Instagram, you might consider using the Stories feature. If you have 10,000 followers you can include a swipe-up link to your blogs on your Instagram Stories.
However, if you don’t have that many followers, it’s okay. You can still share links to your blog posts in your bio and promote it through your posts on the feed or Stories.
7. Facebook Groups
While everyone knows you should be on Facebook, does everyone know that using Facebook Groups is one the top ways to reach users?
In fact, 1.4 billion people use Facebook Groups and there are more than 10 million Groups on Facebook.
If you’ve built a loyal community and fanbase, you might consider creating a Facebook Group for them. In your group, you can promote and talk about your recent blog posts.
However, if you don’t have your own Facebook Group, you can join groups in your niche. In those groups, you can promote your blogs when it’s helpful.
Flipboard is a content aggregator site that allows users to read content from multiple sources in one place.
As a publisher, you can add your site and begin posting your blogs.
Promoting your blogs on Flipboard can help new readers discover your content. When a blog is posted, readers are redirected to your site, which helps generate traffic to your blog posts.
Triberr is a site where bloggers and influencers go to amplify their content.
The concept is that you can join groups based on your interests, promote your blogs, and get more shares, traffic, and exposure.
Besides joining communities and interacting with users online, you can also pay to promote posts similarly to Quuu Promote.
You’ll select a URL, and Triberr will display your post to real people that are likely to share your content with their audience.
AllTop is another content aggregator that allows readers to view content from a variety of sources.
Marketers can submit their site to be listed by submitting an inquiry through the Contact page. If accepted, then your blogs will be listed on the site.
By using blog promotion sites, you can increase your backlink opportunities, generate traffic, improve organic rankings, build authority, and reach more people.